The paid option (Linktree Pro) gives you more flexibility as it allows you to further customize your landing page. But the Linktree logo will also be permanently visible at the bottom of your landing page. It allows you to add a logo, description, and as many links as you want. The free option is limited, but it does get the job done. Linktree has a free option but it also has a paid option, which costs USD$6 per month. You then copy and paste your Linktree landing page URL into your Instagram bio and you are good to go. Their interface is simple to use and all you need to do is customize the landing page, add your links and publish the page. Linktree works by creating a landing page on their site where you can add multiple links. However, if you want to add multiple links, then there is Linktree. You can also switch out the link if you’d like to promote your latest podcast episode. If you don’t want anything flashy then there is nothing stopping you from adding your own link. By the way, if you didn’t already know, Instagram only gives you one clickable link, which is located in your bio, so make sure it counts.įirst, there is the basic URL link. Now, let’s look at three different ways that you can use that incredibly important link in your bio. Common call-to-actions include: read more, listen to our latest episode, book a call, visit our website, etc. Tell your followers what you want them to do. Make sure to add a call-to-action right above your Instagram bio link. In the case of the Okay Sis podcast account that CTA is ⬇ LISTEN TO EPISODES ⬇. Lastly, make sure to add a clear call-to-action (CTA) right above that ONE clickable link that Instagram gives you. If you’d like you can also add the Instagram handles of the hosts to create more of a listener-host connection. A quick summary of what listeners should expect is perfect. Next, make sure to add what your podcast is about. Why? So that they can be found if someone types in “lifestyle podcast” or “self-care podcast.” In the case of Okay Sis, they added the keywords Self-Care and Lifestyle along with the word podcast. So what does your podcast talk about? Is it Branding? Or True Crime? Include those keywords in the display name. This is because they added their secondary keywords to their Instagram display name. Their is okaysispodcast and their display name is “Lifestyle + Self-Care Podcast.” Even though we didn’t specifically type in “Okay Sis podcast” their podcast still came up in the search results. If you open up your Instagram on desktop or on your phone and type in the words “lifestyle podcast” what will you see? You’ll probably see the Okay Sis podcast pop up. When choosing your display name, and bio description, make sure that you first identify your primary and secondary keywords. Upgrade Your Instagram Bioĭid you know that Instagram acts a little bit like a self-containing search engine? What does this mean? Instagram SEO, of course. So, how do you promote on Instagram with your bio, in a smart way? Apart from being THE place to summarize what you’re about, it’s also where you should provide users with a link to your podcast (driving traffic to your podcast) and your program’s unique hashtag (helping your searchability). And you have just 150 characters to get them interested. It’s the first thing that any potential podcast fan will see/read. Once you have a solid idea of your podcast avatar, you’ll be ready to promote your podcast on Instagram with specially tailored content that will reach the right people. Are they here to learn or be entertained?.How do I want them to interact with me?.Some things you may want to consider include: When constructing your podcast avatar, you can go a step further and think of how they use Instagram (if they use Instagram at all). Learning styles (audio, visual, discussion based, etc). Knowing your target listener will allow you to create structured content that they will want to consume.Ĭonsider the following when picturing your podcast avatar: You want to know every detail about them, from their wants, desires, and fears to their favorite social media sites and how they use them. As outlined in this great article by The Podcast Host, your podcast avatar is your idealized listener. But not if the people you’re trying to reach aren’t on there. More importantly, are they even on Instagram? With 1 billion active monthly users, Instagram is a great tool to grow your podcast audience. Before you jump into creating a color-coordinated feed, you need to understand WHO is your target audience is.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |